COMMERCIALS FOR TELEVISION & STREAMING

A good idea
has legs.

Complete advertising campaigns.
From script to screen.

Creative direction. Writing. Directing. Production. Editing.
We connect every part of your campaign.

Start a conversation
Follow the instinct

MAKE THEM
FEEL SOMETHING.

THE AIM
DEMO REEL
Commercials. Complete campaigns. From script to screen.

A LITTLE PERSONALITY GOES A LONG WAY.

Make a splash.
Leave an impression.

THE WORK HAS RANGE.

Different stories.
The same commitment.

Commercials. Long-form persuasion.
The craft behind the finished work.

FROM THE FIRST IDEA TO THE FINAL FRAME.

The whole production.
All working together.

The idea on the page. The performance on set. The moment the edit lands. We connect the thinking and the making through every part of the campaign.

See the real work

THE WHOLE THING. THOUGHT THROUGH.

One idea.
All the way.

Campaigns work best when the thinking
stays connected to the making.

01

Find the idea.

The audience. The message. The reason to care. We start by getting clear on what your campaign needs to do.

02

Write it right.

Concepts and scripts give the campaign its voice, its structure and a reason to keep watching.

03

Bring it to life.

Direction, production, performances and visual craft—all working toward the same idea.

04

Make every frame count.

Editing, graphics, sound, color and delivery carry that idea all the way to television and streaming.

Explore our commercial approach

A SPECIALTY WITH STAYING POWER.

Some ideas
deserve 28:30.

Full-length infomercials give a story room to work. The explanation. The demonstration. The reasons to believe.

We bring the concept, script, production and edit together to keep the message moving from beginning to end.

Explore infomercials
Big truck shoot: the jib over the road
Directing on location
Checking the shot on the stage monitor
The jib on location
Reviewing the cut on set
The studio sets and green screen
The camera team on location
Script in hand on the studio set
Blocking the scene with the cast
Lighting the green-screen stage from the lift
The camera, ready in the studio
A period shoot under the oaks
Zombies and the dolly track
On set in the furniture showroom
Infomercial taping with a live studio audience
Green screen in the parking lot
On the green-screen stage

ANIMAL INSTINCT MEDIA

Many moving parts.
One clear vision.

We bring strategy, writing, directing, production and post together. Every decision moves your campaign toward the same goal.

From the first conversation to the final delivery, we keep the thinking connected to the making.

Get to know AIM

QUESTIONS

Asked and
answered.

What does Animal Instinct Media do?

We create commercials and complete advertising campaigns from script to screen for television, streaming and digital. Creative direction, writing, directing, production, editing and finishing all happen under one roof.

Do you write the scripts, or do we bring them?

Either. We can develop the concept and write the scripts from the first conversation, or we can produce a script your team has already written.

Can we hire you just to shoot our video?

Sometimes, but we do our best work when we take a project from script to screen. If you only need a camera crew, we’re happy to recommend experienced day players who will do a great job on your project.

Is everything produced in-house?

Yes. Our team handles the creative, the shoot, the edit, the visual effects, the graphics and the finish, so the idea stays intact from the page to the final delivery.

How many rounds of revisions do we get? Do you charge by the hour?

Most production companies offer a rough cut and two rounds of revisions. We don’t stop at “good enough.” You should love your spot, so we keep refining it until everyone is excited about it. And we never charge by the hour. We quote one price once we understand the project, and we always put in more hours than we budget.

Do you produce full-length infomercials?

Yes. Full-length 28:30 infomercials are a specialty. We build the demonstrations, customer stories and offer into a program designed to hold attention and make the next step clear.

Can you deliver every version a campaign needs?

Yes. We deliver broadcast spots and shorter cutdowns in 16:9, 9:16 and 1:1 for television, streaming and OTT, social and pre-roll. We produce radio spots, and we design print and outdoor billboards, so your campaign sounds and looks the same everywhere it runs.

Do you create visual effects and animation?

Yes. 3D animation, camera tracking, compositing and motion graphics are built in-house, so the effects are planned with the shoot instead of patched in afterward. Our toolkit includes:

  • Blender for 3D modeling and animation
  • The Boris FX suite: SynthEyes for 3D camera tracking (it matches a virtual camera to the real one, so 3D elements sit in the shot as if they were filmed there), Mocha Pro for planar tracking, screen replacements and object removal, Silhouette for rotoscoping and paint, and Sapphire and Continuum for glows, lens flares, transitions and stylized effects
  • Adobe Premiere Pro, After Effects, Photoshop and Illustrator, plus Maxon Cinema 4D for 3D motion graphics
  • AI tools built into the pipeline to speed up the repetitive work, so more of the schedule goes to the craft
What cameras do you shoot on?

Our A camera is a RED Scarlet-W, which records 5K raw on a Super 35 sensor with more than 16 stops of dynamic range. We also shoot with a Blackmagic Pocket Cinema Camera on a gimbal, drones, GoPros and 360 cameras for virtual tours. The package includes a Dana Dolly, Sennheiser wireless mics and boom mics, and a full grip and electric package.

Can’t you just make our video with AI now?

You could, but you wouldn’t be happy with it, especially once it’s on a television screen. We use AI every day, behind the scenes, where it makes the work faster and better: rotoscoping, tracking, cleanup and versioning. We don’t use it to fake your people, your product or your story.

How do we know our footage is safe?

Your footage lives on two ProMAX Platform servers, shared-storage systems built specifically for video production, on our own private network. We also back everything up to hard drives, so your project always exists in more than one place.

Do you produce political advertising?

Yes. We provide creative development and production for political campaigns: scripts, interviews, direct-to-camera spots and every version a campaign needs. We don’t place political media ourselves. We work directly with partners who specialize in the specific rules and timing of political ad buys.

Can you work alongside our agency or marketing team?

Yes. We can take on the whole campaign or the creative and production, and we’ll coordinate with the people already on your team.

Are you a 9-to-5, Monday-through-Friday company?

No. We’re available most nights and weekends. People who run companies can’t always talk about their advertising during their busiest hours, and we respect that.

How much experience do you have?

We started when commercials were delivered on 3/4-inch tape, so a long time. And our cameras, editing systems and post-production software are always current.

How do we get started?

Fill out the intake form. Tell us what you’re trying to accomplish. You can arrive with a brief, a half-formed idea or the feeling that your advertising should be doing more.

Reach out today.

GOT SOMETHING IN MIND?

Let’s give
it legs.

Tell us about the project.

This form is the way in. We read every one ourselves.

THE INTAKE

Start with five minutes.

Four short parts: who you are, the project, your advertising today and how we’ll work together. It tells us whether we’re the right fit before anyone spends an hour on a call.

  • 01 Who you are
  • 02 The project
  • 03 Your advertising today
  • 04 How we’ll work together