Find the idea.
The audience. The message. The reason to care. We start by getting clear on what your campaign needs to do.
COMMERCIALS FOR TELEVISION & STREAMING
Creative direction. Writing. Directing. Production. Editing.
We connect every part of your campaign.
A LITTLE PERSONALITY GOES A LONG WAY.
THE WORK HAS RANGE.
Commercials. Long-form persuasion.
The craft behind the finished work.
FROM THE FIRST IDEA TO THE FINAL FRAME.
The idea on the page. The performance on set. The moment the edit lands. We connect the thinking and the making through every part of the campaign.
THE WHOLE THING. THOUGHT THROUGH.
Campaigns work best when the thinking
stays connected to the making.
The audience. The message. The reason to care. We start by getting clear on what your campaign needs to do.
Concepts and scripts give the campaign its voice, its structure and a reason to keep watching.
Direction, production, performances and visual craft—all working toward the same idea.
Editing, graphics, sound, color and delivery carry that idea all the way to television and streaming.
A SPECIALTY WITH STAYING POWER.
Full-length infomercials give a story room to work. The explanation. The demonstration. The reasons to believe.
We bring the concept, script, production and edit together to keep the message moving from beginning to end.
Explore infomercials
















ANIMAL INSTINCT MEDIA
We bring strategy, writing, directing, production and post together. Every decision moves your campaign toward the same goal.
From the first conversation to the final delivery, we keep the thinking connected to the making.
Get to know AIMQUESTIONS
We create commercials and complete advertising campaigns from script to screen for television, streaming and digital. Creative direction, writing, directing, production, editing and finishing all happen under one roof.
Either. We can develop the concept and write the scripts from the first conversation, or we can produce a script your team has already written.
Sometimes, but we do our best work when we take a project from script to screen. If you only need a camera crew, we’re happy to recommend experienced day players who will do a great job on your project.
Yes. Our team handles the creative, the shoot, the edit, the visual effects, the graphics and the finish, so the idea stays intact from the page to the final delivery.
Most production companies offer a rough cut and two rounds of revisions. We don’t stop at “good enough.” You should love your spot, so we keep refining it until everyone is excited about it. And we never charge by the hour. We quote one price once we understand the project, and we always put in more hours than we budget.
Yes. Full-length 28:30 infomercials are a specialty. We build the demonstrations, customer stories and offer into a program designed to hold attention and make the next step clear.
Yes. We deliver broadcast spots and shorter cutdowns in 16:9, 9:16 and 1:1 for television, streaming and OTT, social and pre-roll. We produce radio spots, and we design print and outdoor billboards, so your campaign sounds and looks the same everywhere it runs.
Yes. 3D animation, camera tracking, compositing and motion graphics are built in-house, so the effects are planned with the shoot instead of patched in afterward. Our toolkit includes:
Our A camera is a RED Scarlet-W, which records 5K raw on a Super 35 sensor with more than 16 stops of dynamic range. We also shoot with a Blackmagic Pocket Cinema Camera on a gimbal, drones, GoPros and 360 cameras for virtual tours. The package includes a Dana Dolly, Sennheiser wireless mics and boom mics, and a full grip and electric package.
You could, but you wouldn’t be happy with it, especially once it’s on a television screen. We use AI every day, behind the scenes, where it makes the work faster and better: rotoscoping, tracking, cleanup and versioning. We don’t use it to fake your people, your product or your story.
Your footage lives on two ProMAX Platform servers, shared-storage systems built specifically for video production, on our own private network. We also back everything up to hard drives, so your project always exists in more than one place.
Yes. We provide creative development and production for political campaigns: scripts, interviews, direct-to-camera spots and every version a campaign needs. We don’t place political media ourselves. We work directly with partners who specialize in the specific rules and timing of political ad buys.
Yes. We can take on the whole campaign or the creative and production, and we’ll coordinate with the people already on your team.
No. We’re available most nights and weekends. People who run companies can’t always talk about their advertising during their busiest hours, and we respect that.
We started when commercials were delivered on 3/4-inch tape, so a long time. And our cameras, editing systems and post-production software are always current.
Fill out the intake form. Tell us what you’re trying to accomplish. You can arrive with a brief, a half-formed idea or the feeling that your advertising should be doing more.
GOT SOMETHING IN MIND?
Tell us about the project.
This form is the way in. We read every one ourselves.
THE INTAKE
Four short parts: who you are, the project, your advertising today and how we’ll work together. It tells us whether we’re the right fit before anyone spends an hour on a call.